Things to keep in mind:

1. The offer inside of your ad (Needs to be irresistible, bold, calls out the target audience, touches pain points, has urgency) Nobody actually cares about the ad - they care about what's in it for them... So, the offer is important because it actually incentivizes someone to click and convert.

2. The ad creative / ad copy (what people see / read. Be disruptive. Create curiosity. Use the Meta Ads library to find inspiration from other successful ads that have been running for over 2 months)

3. Lead Journey (acknowledge people quickly. Setup a CRM. A CRM is the data and lifeline to your business and is one of the most important assets to any successful business)

4. Tracking (test, track, and improve) Data doesn't lie. Without data your business isn't measurable, predictable, or scalable.